Oppo N1, smartphone with rotating camera launched @ Rs 40k

 Chinese handset maker Oppo has launched Oppo N1 in the Indian market at Rs 39,999. The launch marks the entry of the brand in Indian smartphone market.

Launched in September 2013 in China, Oppo N1 boasts of a swivel camera and offers a variant that runs Cyanogenmod (an alternative version of Android) out of the box.

Oppo N1 sports a large 5.9-inch full-HD IPS display. Powered by a 1.7GHz Qualcomm Snapdragon 600 processor and 2GB RAM, the smartphone runs a highly customised version of Android 4.2 (Color ROM). It sports a 13MP camera placed on a rotating swivel capable of rotating 206 degree with a dual-LED flash.

The smartphone is backed by a 3610mAh battery and comes in 16 and 32GB storage variants. Connectivity options include WiFi, Bluetooth 4.0, NFC and DLNA. The company has appointed film actors Hrithik Roshan and Sonam Kapoor as brand ambassadors as part of its marketing push.

 Oppo is not the only Chinese brand vying for the Indian market. Gionee is also betting big after it launched its smartphones in the Indian market, last year. The company aims to capture 10% share of the Indian market in the next two to three years and the top smartphone vendor in the next five years. The company recently launched its Elife E7 and E7 mini handsets in the market.

It would be interesting to see how the company prices its smartphones in India as it will not just compete with tier-1 brands like Sony and Samsung but also with domestic players like Micromax and Karbonn.