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Saturday, February 1, 2014

Olympus launches new cameras and lenses

Looks like Olympus understands that its Indian customers don’t have to wait for too long before laying hands on products launched internationally. Not long after launching its OM-D E-M10 mirrorless camera in the markets abroad, Olympus has brought it to India. Apart from that, the newly super zoom Stylus SP-100 and Tough TG-850 have been launched too.
The third addition to the OM-D family of cameras, the E-M10, gets its big brother E-M5′s 16 megapixel LMOS sensor and TruPic VII image processor. It is priced at Rs 53,990. As it is an interchangeable lens camera, you can use one of the lenses that Olympus has for its micro four-thirds range, or try out the two new Zuiko lenses that Olympus announced: M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ zoom pancake lens and the M.Zuiko Digital 25mm F1.8 fast prime.
The compacts range also got updated with two new cameras, one being the super zoom SP-100 and the other TG-850. The former with its 50x zoom is a first for the brand and at Rs 26,990 competes against the Fujifilm SL1000. The TG-850 belongs to the ‘Tough’ range, which means it is touted to be more rugged than the regular cameras. Available at Rs 19,990, the TG-850 is water-proof up to 10m, can endure falls up to 2.1m and shouldn’t stop working should the temperatures go as low as -10 degree celsius and surprisingly gets a 180 degree tilt screen too.

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