Domestic handset
maker Micromax
today said it aims
to become the
number one
player in India
in the smartphone
category by Diwali
on the back of
excellent demand
for its Canvas series.
"As per the IDC
figures for Q2,
we are at number
two with 22
per cent market
share and given
the growth we are
seeing in the
phablet category
(Canvas series),
we are
aiming to be the
top player by
Diwali, which is Q3
," Micromax Co-Founder Rahul Sharma said.
According to IDC figures for
Q2
of 2013, Micromax stayed
at No
2 spot and crossed the 2 million
units mark in shipments.
"The vendor is banking on the
wave of phablet- driven smartphone adoption and is pushing the Canvas
range of devices with bigger screens and compelling imaging capabilities
," IDC said.
Sharma said IDC data substantiates its success, considering the fact that
the maximum growth
in Indian smartphone category has happened 5 inch-6.99 inch category
which has grown 17
times year on year and the phablet share has steadily risen to 30 per cent
of the smartphone
market in Q2.
Micromax has increased its share from 18.8 per cent in the last quarter to
22 per cent.
"Micromax has crossed the 2 million units shipment mark in Q2 2013 and is
poised to be the
number one smartphone player in India by Q3. We hope to surpass USD 1
billion in revenues
with our innovative product strategy, strong distribution and marketing focused
on the Indian youth," Sharma said.
"We hope to cross 2.5 million units marks by third quarter of this year," he added.
Without
commenting on the number, Sharma said the company will continue launching
new devices
in third quarter also.
"With the kind of growth we are achieving, our strategy is working in right direction
and going
forward, we continue to stick to it," he added.
Sharma said not only in India, the company is among the top three players in
Sri Lanka and
Bangladesh also and exploring new markets too.
maker Micromax
today said it aims
to become the
number one
player in India
in the smartphone
category by Diwali
on the back of
excellent demand
for its Canvas series.
"As per the IDC
figures for Q2,
we are at number
two with 22
per cent market
share and given
the growth we are
seeing in the
phablet category
(Canvas series),
we are
aiming to be the
top player by
Diwali, which is Q3
," Micromax Co-Founder Rahul Sharma said.
According to IDC figures for
Q2
of 2013, Micromax stayed
at No
2 spot and crossed the 2 million
units mark in shipments.
"The vendor is banking on the
wave of phablet- driven smartphone adoption and is pushing the Canvas
range of devices with bigger screens and compelling imaging capabilities
," IDC said.
Sharma said IDC data substantiates its success, considering the fact that
the maximum growth
in Indian smartphone category has happened 5 inch-6.99 inch category
which has grown 17
times year on year and the phablet share has steadily risen to 30 per cent
of the smartphone
market in Q2.
Micromax has increased its share from 18.8 per cent in the last quarter to
22 per cent.
"Micromax has crossed the 2 million units shipment mark in Q2 2013 and is
poised to be the
number one smartphone player in India by Q3. We hope to surpass USD 1
billion in revenues
with our innovative product strategy, strong distribution and marketing focused
on the Indian youth," Sharma said.
"We hope to cross 2.5 million units marks by third quarter of this year," he added.
Without
commenting on the number, Sharma said the company will continue launching
new devices
in third quarter also.
"With the kind of growth we are achieving, our strategy is working in right direction
and going
forward, we continue to stick to it," he added.
Sharma said not only in India, the company is among the top three players in
Sri Lanka and
Bangladesh also and exploring new markets too.
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